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Sunday, November 17

The price of convenience [WebTech]
There's a lesson on the planes for the Open Mobile Alliance though. Remember in-flight phones? Remember the reputation they have for poor quality and extortionately high cost? Well, it seems none of use travellers have been using them. All the phones on my flights today have a sticker on them saying the service has been discontinued. It seems convenience and a captive audience is not enough to make people pay for a service. As we evolve the future services that will drive the mobile market, especially if the services involve a chain of interconnected data services (yet another use for the term 'web services'), we need to pay careful attention to the chain of costs involved to make sure that the value at least matches, and preferably exceeds the cost to the customer. Otherwise we'd better order the 'discontinued' stickers in advance.

posted at 5:49 PM (UK) | Permalink | Translate to German Traduire en Français Translate to Spanish Traduza ao Português


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