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Simon Phipps's personal commentary

Wednesday, July 2

Down with spam, long live SPAM

Seems Hormel, makers of SPAM Luncheon Meat, are suing a company that decided to use their SPAM brand in the name of a spam filter product, for weakening their brand. Now, I'm sure there will be plenty of postings accusing them of having no sense of humour, but I think Hormel are actually very clueful and tolerant - their policy is very clear and a model of restraint.

The phrase 'mickey mouse' is in common use to describe an invention which is overly simplistic but I bet anyone trying to register a trademark containing the phrase would get a swift reply from Disney. Likewise, it's no surprise to see Hormel defensive. Their brand is widely recognised across the english-speaking world and has already taken enough knocks.

posted at 3:44 PM (UK) | |

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